Guest Speaker
Business Seminar
For Osaka Innovation Hub: Expanding startup businesses in Singapore
Sep 2018
20 startup entrepreneurs and students from Osaka Innovation Hub visited WASABI Creation as part of their one week study tour in Singapore. Tong (Founder, CEO), together with Yuta Morita (Intern, SMU MBA student) conducted a seminar for the group on how they can expand their businesses from Japan to Singapore. They covered topics such as incorporation in Singapore, Singapore's demographic, consumer behaviour, influencer marketing, popup store marketing, etc. The participants were very interested in these topics and asked many questions such as "What are the common difficulties and errors Japanese companies have when doing business in Singapore." Tong was glad to have shared his experiences and expertise in these areas.
Japanese Lessons
For foreign domestic workers & caretakers
Sep 2018
WASABI Creation was requested by a nursing training school to conduct Japanese lessons to its students comprising of foreign domestic workers and caretakers. The students are attending the school to step up their skills in nursing care for the elderly. As Japan is seriously facing the hit of aging population, and lack of manpower in providing care to the elderly, they have opened up working opportunities in Japan to foreign caretakers.
In view of this, these foreign domestic workers are trying out learning Japanese to equip themselves with the language skill that will enable them to work in Japan in the future.
Guest Speaker
Seminar to Ryokoku University: How Singapore's policies have shaped a multiracial and international society.
2 Sep 2018
A group of 40 students from Ryokoku University, Japan visited WASABI Creation as part of their educational tour in Vietnam and Singapore. WASABI Creation founder, Tong conducted a seminar on Singapore policies that have shaped the country's multiracialism, and built an international society.
More and more Japanese companies realise the need to venture overseas market as its domestic market continue to string due to aging population and depopulation, however there is a lack of talent within Japan who has the experience, skills, and know-how to bring business across boarders. We hope the seminar will be able to share with the students some ideas and tips on how to be a global talent.
Guest Speaker
Seminars to Business Schools in Delhi, India
Aug 2018
WASABI Creation was invited by our partner, Intraversity in Delhi, to conduct talks to students of various business and management colleges in India. Over the week, we visited and met students from Jaipuria School of Business, JK Business School, Institute of Technology And Sciences, and Accurate Institute of Management & Technology. We shared with the students about our business, market trends in Japan and Singapore, and answered the students' questions on entrepreneurship.
WASABI Creation is also in talks with the schools to work with our partner in bringing students to Singapore for educational tour and internship.
Guest Speaker
"How SMU MBA Students can prepare themselves in working with the Japanese?"
6th Jul 2018
The Founder of WASABI Creation, Tong was invited by SMU MBA Class to speak at "Japanese Business Night". Tong shared about his experiences when he was working as a fresh graduate in Japan, and talked about Japanese business culture that is unique and special to non-Japanese people.
Tong also talked about basic Japanese business etiquette, such as exchanging business cards, and seating positions for Japanese business meetings. The MBA students shown great interest with many questions.
The event ended with a party serving Sushi for everyone.
Entrepreneurship Training Camp 2nd edition
"Partnership with SAI International College Bubhneshwar, India"
June 2018
WASABI Creation hosted 8 Indian students from SAI International College Bubhneshwar over 4 days for an intensive Entrepreneurship Training Camp at WASABI Creation's office. The students worked in groups of 2 on various topics such as coworking space business, India market entry, Japanese F&B market research, as well as overseas travel trends for India.
An extensive research in in these were done by the students, who also came up with creative proposals to implement new business into the fast growing market. Many presentations and discussions were held with the students to finalise the proposal.
At the end of the program, each student received a certificate of participation for their enthusiasm during the program.
WASABI Consulting
"What can Japanese students do to become international professionals?"
16th Mar 2018
The Founder of WASABI Creation, Tong was contacted by a group of students from Tokyo University, who are interested to learn about doing business internationally, as they planned their self-funded trip to Malaysia and Singapore. A sharing session was conducted over web conference, where Tong answered questions from the students, shared his own experiences, and gave advises to the students what they can do to groom themselves into international professionals.
Here are the reviews and comments from the students.
WASABI Insight vol.10
Business in Japan~
"Japanese Business Culture & Manners"
1st Mar 2018
The Founder of WASABI Creation, Tong held a seminar sharing his experiences and insights on doing business in Japan, in particular on the topic of "Japanese Business Culture & Manners".
Tong shared from his own personal experience overs the years while he has been working in Japan, and doing business with Japanese companies. As he grew up and went through the education system in Singapore, knowing the language didn't seem to have prepared him enough to work in Japan as a fresh graduate. Tong talked about the episodes he had encountered all these years, and cover some of the basics about "Japanese Business Culture & Manner".
Topics:
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Japanese business culture 101, how are the Japanese thinking?
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Exchanging business cards
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Visiting & hosting a Japanese company
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Useful Japanese expressions for business
More information: Business in Japan~ "Japanese Business Culture & Manners"
Guest Speaker
The Japan Council of Local Authorities for International Relations, Singapore (CLAIR, Singapore)
Feb 2018
The Founder of WASABI Creation, Tong was invited by The Japan Council of Local Authorities for International Relations, Singapore (CLAIR, Singapore) to share about WASABI Creation's business and its expertise in helping Japanese companies go global
Tong shared about his past, present, and future projects on how WASABI Creation is bridging Japan, Singapore, and the rest of Asia in terms on Business, Culture, and Tourism. In particular, Tong talked about his observation of how many Japanese companies are facing difficulty in presenting their products to the local markets overseas, and what could be so the solutions to better communicating with local consumers and making online connections for building relationships.
About CLAIR, Singapore
2021年実績
起業家育成プログラム
Virtual Learning Program in Singapore
日本人大学生向けオンライン起業ワークショップ
2021年年2、9、11月
新型コロナウイルスの影響で海外渡航が制限されている中、2月・9月・11月に弊社と名古屋にある大学との協力で起業を目指す名古屋市に在住の大学生向けにオンラインワークショップを開催いたしました。
合計100名を超える方に参加いただいた今回のワークショップではシンガポールにいる講師の方々がチャットアプリを介して様々なセッションを設け、行っていきました！
今年のオンラインワークショップで活用した内容として、国連が掲げるUNSDGsをもとに日本でどのような問題があるか、それを解決するためにはどのようなサービスを提供すればいいかを参加者が各班に分かれて行い、最終的には各班で取りまとめたアイデアを全体に向けて発表いたしました。
昨年にも同様のプログラムはあったのですが、英語の学習も兼ねてすべてを英語で行っていました。しかし参加者の中には英語でついていくのが困難だと感じ、途中でリタイアされる方もいらっしゃいました。今年は参加者同士のコミュニケーションの円滑化を重視するため、英語をあくまでもツールの1つとして活用することでグループワークの時や日本人同士で話す際は日本語で、シンガポールの講師の方と話すときは英語を使うようにしていきました。その結果参加者の方からのフィードバックは非常にいい結果をいただけたのは今後のワークショップの良い参考になりますし、海外で就職・もしくは企業を目指す参加者の方々もアクティブラーニングの1つとして有意義な時間を過ごせたのではないかと思います。
オンライン教育インターンシップ
インド在住学生向けオンライン海外インターンシップ
2021年1、7、11月
1・7・11月にはWASABI Creation主催でインドからの学生を対象に海外教育インターンシップを開催いたしました。例年はインドの学生をシンガポールに招待して行っているのですが、渡航が禁止されているため今回は先述した起業家育成プログラム同様オンラインでの開催となりました。
各1週間にわたるこのインターンシップではシンガポールの3つの中小企業に対し、新規事業展開・インドに対しての海外事業展開・インド、インドネシア、そして日本での事業展開についてグループワーク等を介して、市場調査・計画立案を行っていただきました。
2021年現在、シンガポールとインドの往来は未だに難しいままですが、もし再開されればまた対面でこのような海外研修・インターンシップが開催できることを心待ちにしております。
Project Consulting
インフルエンサーマーケティング・市場調査・企業進出
日本とシンガポールビジネスの懸け橋として
2021年
直近2年は新型コロナウイルスの影響で海外渡航が非常に難しい状況となってしまいましたが、一方でシンガポールに進出しようと機会を模索する日本企業が数多くあるという現状もあります。
今年もWASABI Creationでは数多の日本の企業様と、そしていくつかの日本の行政の方々とお話しする機会をいただき、私たちの意見や提案をさせてただけたことに非常に感謝しております。
多くの方はシンガポールと日本の往来が可能になれば次の行動に移せる段階まで話をさせていただくことができ、また東南アジアへのビジネス進出を目的としている日本企業のシンガポール進出をお手伝いさせていただきました！
インフルエンサーマーケティング事業
インターナショナルブランドを日本の消費者へ
最新鋭のテクノロジーが詰まった商品を日本の消費者へ
2021年
最後に、今年はWASABI Creationが行っているインフルエンサーマーケティング事業にとって、とても大きな1年になりました！
このパンデミックによって弊社含めオンラインでの活動が活発になった2021年ですがインターネットを活用し、世界中の方々とより簡単につながることができるようになりました。そして今回、様々なインターナショナルブランドが最新鋭のテクノロジーが詰まった商品を日本に進出したいというお話をいただき、企業様とインフルエンサーの方やYouTuberの方をつなげて宣伝することに携わらせていただきました。いくつか例を挙げるとヘルスケアをはじめ、ウェルネス、日用雑貨など様々な商品を宣伝することに成功いたしました！
ご協力いただいたYouTuber様による商品紹介の動画は下記リンクから確認いただけるので是非チェックしてください！
ドズル社様→https://www.youtube.com/watch?v=QpWnqmGRL3c
たこまる/Takomaru様→https://www.youtube.com/watch?v=1L-gQOKGgYQ