Guest Speaker
Business Seminar
For Osaka Innovation Hub: Expanding startup businesses in Singapore
Sep 2018
20 startup entrepreneurs and students from Osaka Innovation Hub visited WASABI Creation as part of their one week study tour in Singapore. Tong (Founder, CEO), together with Yuta Morita (Intern, SMU MBA student) conducted a seminar for the group on how they can expand their businesses from Japan to Singapore. They covered topics such as incorporation in Singapore, Singapore's demographic, consumer behaviour, influencer marketing, popup store marketing, etc. The participants were very interested in these topics and asked many questions such as "What are the common difficulties and errors Japanese companies have when doing business in Singapore." Tong was glad to have shared his experiences and expertise in these areas.
Japanese Lessons
For foreign domestic workers & caretakers
Sep 2018
WASABI Creation was requested by a nursing training school to conduct Japanese lessons to its students comprising of foreign domestic workers and caretakers. The students are attending the school to step up their skills in nursing care for the elderly. As Japan is seriously facing the hit of aging population, and lack of manpower in providing care to the elderly, they have opened up working opportunities in Japan to foreign caretakers.
In view of this, these foreign domestic workers are trying out learning Japanese to equip themselves with the language skill that will enable them to work in Japan in the future.
Guest Speaker
Seminar to Ryokoku University: How Singapore's policies have shaped a multiracial and international society.
2 Sep 2018
A group of 40 students from Ryokoku University, Japan visited WASABI Creation as part of their educational tour in Vietnam and Singapore. WASABI Creation founder, Tong conducted a seminar on Singapore policies that have shaped the country's multiracialism, and built an international society.
More and more Japanese companies realise the need to venture overseas market as its domestic market continue to string due to aging population and depopulation, however there is a lack of talent within Japan who has the experience, skills, and know-how to bring business across boarders. We hope the seminar will be able to share with the students some ideas and tips on how to be a global talent.
Guest Speaker
Seminars to Business Schools in Delhi, India
Aug 2018
WASABI Creation was invited by our partner, Intraversity in Delhi, to conduct talks to students of various business and management colleges in India. Over the week, we visited and met students from Jaipuria School of Business, JK Business School, Institute of Technology And Sciences, and Accurate Institute of Management & Technology. We shared with the students about our business, market trends in Japan and Singapore, and answered the students' questions on entrepreneurship.
WASABI Creation is also in talks with the schools to work with our partner in bringing students to Singapore for educational tour and internship.
Guest Speaker
"How SMU MBA Students can prepare themselves in working with the Japanese?"
6th Jul 2018
The Founder of WASABI Creation, Tong was invited by SMU MBA Class to speak at "Japanese Business Night". Tong shared about his experiences when he was working as a fresh graduate in Japan, and talked about Japanese business culture that is unique and special to non-Japanese people.
Tong also talked about basic Japanese business etiquette, such as exchanging business cards, and seating positions for Japanese business meetings. The MBA students shown great interest with many questions.
The event ended with a party serving Sushi for everyone.
Entrepreneurship Training Camp 2nd edition
"Partnership with SAI International College Bubhneshwar, India"
June 2018
WASABI Creation hosted 8 Indian students from SAI International College Bubhneshwar over 4 days for an intensive Entrepreneurship Training Camp at WASABI Creation's office. The students worked in groups of 2 on various topics such as coworking space business, India market entry, Japanese F&B market research, as well as overseas travel trends for India.
An extensive research in in these were done by the students, who also came up with creative proposals to implement new business into the fast growing market. Many presentations and discussions were held with the students to finalise the proposal.
At the end of the program, each student received a certificate of participation for their enthusiasm during the program.
WASABI Consulting
"What can Japanese students do to become international professionals?"
16th Mar 2018
The Founder of WASABI Creation, Tong was contacted by a group of students from Tokyo University, who are interested to learn about doing business internationally, as they planned their self-funded trip to Malaysia and Singapore. A sharing session was conducted over web conference, where Tong answered questions from the students, shared his own experiences, and gave advises to the students what they can do to groom themselves into international professionals.
Here are the reviews and comments from the students.
WASABI Insight vol.10
Business in Japan~
"Japanese Business Culture & Manners"
1st Mar 2018
The Founder of WASABI Creation, Tong held a seminar sharing his experiences and insights on doing business in Japan, in particular on the topic of "Japanese Business Culture & Manners".
Tong shared from his own personal experience overs the years while he has been working in Japan, and doing business with Japanese companies. As he grew up and went through the education system in Singapore, knowing the language didn't seem to have prepared him enough to work in Japan as a fresh graduate. Tong talked about the episodes he had encountered all these years, and cover some of the basics about "Japanese Business Culture & Manner".
Topics:
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Japanese business culture 101, how are the Japanese thinking?
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Exchanging business cards
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Visiting & hosting a Japanese company
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Useful Japanese expressions for business
More information: Business in Japan~ "Japanese Business Culture & Manners"
Guest Speaker
The Japan Council of Local Authorities for International Relations, Singapore (CLAIR, Singapore)
Feb 2018
The Founder of WASABI Creation, Tong was invited by The Japan Council of Local Authorities for International Relations, Singapore (CLAIR, Singapore) to share about WASABI Creation's business and its expertise in helping Japanese companies go global
Tong shared about his past, present, and future projects on how WASABI Creation is bridging Japan, Singapore, and the rest of Asia in terms on Business, Culture, and Tourism. In particular, Tong talked about his observation of how many Japanese companies are facing difficulty in presenting their products to the local markets overseas, and what could be so the solutions to better communicating with local consumers and making online connections for building relationships.
About CLAIR, Singapore
第７弾
シンガポールと東南アジアにおけるインフルエンサーマーケティングの盛り上がり
2017年7月19日 (水) 7:00pm
WorkCentral @ Dhoby Ghaut
日本とASEANをつなぐ、カジュアルで刺激的なビジネスアイデア交換の場
シンガポールでは初の、まさに国境を越えたビジネスネットワーキングイベント
なぜインフルエンサーマーケティングが2017年に主流となるのか？
「この傾向はファッションやスポーツ、エンタメといった人気業界に
限った話ではない。バス釣り、ホットヨガ、マインドフルネス、
スピリチュアリティ・・・あらゆる市場においてインフルエンサー
マーケティングが中心となりつつある。
2017年、有名ブランドとインフルエンサーのコラボが増加している。
この流れを始まりだと捉えるのであれば、次に来るのはソーシャル
メディアからソーシャルマーケットへの移行である。」
-Forbes
About the Speaker
エバァンジェリン・リョン氏
創始者 & CEO
Kobe Global Technologies
エバァンジェリンは約10年間デジタルマーケティングの実務を積んできた。東南アジアやUSD10Mから広告収入を得ている従業員60人程の会社でマネジメントを経験し、オンライン広告製品であるPPC広告、SEM、SEO、ディスプレイ、Google、Yahoo、Baidu、YouTube、Facebook、Linkedin
等のリマーケティングプラットフォームに対して、それぞれに適した高パフォーマンスを出すテームを組成し成果を上げた。
このイベントで、エヴァンジェリンはインフルエンサーマーケティングがいかにして有名ブランドも注目するマーケティング戦略になったのかについて語るだろう。インフルエンサーを活用することで、広告費を抑えて聴衆の注目を集め、メッセージの質を高めて消費
者に伝えることが出来るのである。彼女はシンガポールと東南アジアの消費者市場に注目し、インフルエンサーにより作られた傾向を分析することで、ターゲットとなる消費者に対して最も効果的なインフルエンサーを選択することが出来る。
-
数千ドルもの広告費を抑えることができ、ブランド力を持つインフルエンサーを活用することで「毎日」消費者に訴えることがどれほど効果的かを実感するだろう。
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インフルエンサーマーケティングを通して、中小企業の社長が売り上げを大幅に増加させ信用を高める方法を学ぶことが出来る。
About KOBE
KOBE (口碑)は広告主と関連のあるインフルエンサーが協力するためのAIによる自動広告プラットフォームの特許を申請中である。メッセージを何百万人ものユーザーに届けることが出来るインフルエンサーの能力を使う事で、確実にターゲットの層に訴えることが出来る。
イベント詳細:
日時: 7/19 (水) 19:00~21:30 (18:30開場)
場所: WorkCentral, Brew House
Singapore Shopping Centre
190 Clemenceau Avenue
#06-03 Singapore 239924
最大人数: 50人
参加費： ＄50（予約済みチケット $40）
軽食、飲み物、ビール、ワイン付き
言語：英語
ドレスコード：スマートカジュアル
お申し込みはこちら
プログラム：
18:30~19:00 受付、軽食＆交流会、
19:15~19:45 ご挨拶、イベント紹介＆
プレゼンテーション
19:45~20:00 パネルディスカッション
20:15~20:30 質問＆ディスカッション（参加者）
クイズ大会
20:30~21:30 交流会
21:30 終了
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WASABI Insightとは
WASABI Insightは、シンガポール人や日本人、その他外国人プロフェッショナルの交流や意見交換の場として開催されている、シンガポールと日本のビジネス、文化、人材をつなぐ、ソーシャルネットワーキングイベントです。
司会者について
トン・チョッフォン 氏
WASABI Creation創設者～日本とアジアの懸け橋を建てるプロジェクト企画
13歳の頃、第三外国語として日本語を学び始めた。シンガポール国立大学でケミカルエンジニアリングの学位を取得した後、最初の仕事を始めるため京都にとび、日本での新生活を始めた。2014年、日本で5年の月日を過ごしたあと、WASABI Creationを設立し、日本とシンガポールの懸け橋を作るためシンガポールへと戻った。 目標はWASABI Creationを、ビジネスチャンスを作り、密接な関係を築き、日本とシンガポール、ASEAN地域との間での可能性を探る促進者にすることだ。WASABI Creationのミッションは強烈に燃えるわさびのように、日本の魅力でASEANに味わいを加えること。 (Read more)
主催 メディア協賛
後援
Media Community Community Community Venue Community
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2017年7月12日までに前売り券入手の事前登録をお願い
いたします。座席数には限りがございますので、事前
オンライン登録をよろしくお願いいたします。
お問い合わせは、こちらのメールアドレスまで
お願いいたします。hi@wasabicreation.com
下記をご記入いただき、イベント情報を告知いたします。
過去のスピーカー
Mr. Deny Rahardjo Mr. Sham Alexandra Mr. Dennis Quek Business Mr. Tee Wee Ang Mr. Edric Ho Mr. Melvin Goh
Kinerja International DHL eCommerce I2R A*Star KOOKI Pte Ltd Lever & Punch Pte Ltd Have Halal, Will Travel
Mr Akihiko Koga Mr Hideaki Fujiyama June Shaul Emily Maynade John Fitzpatrick Yasuyuki Kita
Japan Food Culture Lingua Franca Holdings LinkedIn LinkedIn Amazon Web Services Yamada Business Consulting
Mr. Shinya Yokoyama Ms. Ayumi Fujishiro Mr. Makoto Yamataka Mr. Mitsuru Narita Mr. Craig Tan Mr.Kengo Sakai
Halal Media Japan IPPIN Cafe Bar East Japan Railway Ishikawa Prefecture Ishikawa Prefecture D&N International
Mr. Kengo Fukui Mr. Yoshinori Ichikawa Mr. Mitsuhiro Nakao Mr. Rene Paulesich Ms. Evangeline Neo Mr. Tong Cheuk Fung
Chitose Agriculture Initiative UUUM UUUM UUUM Evacomics WASABI Creation
Ms. Keiko Ueki Mr. Yuta Asayama
euglena Co. Ltd euglena Co. Ltd
Past WASABI Insight Events
Past WASABI Discovery Events
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会場：Work centralについて
どんなイノベーティブなやってみなければ始まりません。どんな起業家にも大変な時はあるものです。また、何もないところから一から一人で何かを作り上げるのは大変なことです。そこで、work central(@Dhoby Ghaut)では活気に満ちた目的主導型のコミュニティーを作り、共に動き、学び、共有し、成長するためのコワーキングスペースを提供しています。ここでは事業家が直面する障壁を取り除き能力を最大限発揮できるように、メンバーと優秀なデジタルマーケターやブランドスペシャリスト、事業主やエンジェル投資家と結び付けております。 また活気に満ち主導的なコワーキングスペースを作ることに加え、work centralは幅広いトレーニング、ワークショップ、ネットワーキングのためのイベントスペースも用意しております。 詳しくはこちら をクリックするかメールでご連絡下さい。
